How We Got Here
Back in early 2019, our founder was helping his neighbor figure out why their family budget kept falling apart every month. Sound familiar? They had spreadsheets, apps, good intentions – but nothing that actually fit how real Vietnamese families handle money.
That conversation turned into months of research. We talked with hundreds of families across Đắk Lắk and neighboring provinces. The pattern was clear: existing budgeting tools were built for different markets, different spending habits, different family structures.
"We needed something that understood our reality – extended family support, cash-heavy transactions, seasonal income changes, and the way Vietnamese families actually make financial decisions together."
By late 2019, we had our first working prototype. It wasn't pretty, but it worked the way our families needed it to work. Word spread quickly through our community, and we realized we weren't just building software – we were creating a tool that could genuinely help people take control of their financial lives.